I had the opportunity to run point and produce all of the NFL brand work for the 2016 season.
It all culminated with a Super Bowl spot featuring tiny doppelgängers of famous NFL players and coaches. That spot received some major love and was ranked #8 on the USA Today Ad Meter and won a Bronze Clio for FILM. Not a bad season.
We teamed up with Sam Holst and The Director’s Bureau to craft these spots for National Parks.
Time, money, and the President were all rooting against us.
This was a labor of love by all involved. With no money to invest in the project, we invested ourselves and that proved to be priceless.
“Something For Every You” marked a major shift in the visual identity of TJ Maxx.
We leaned on The Director’s Bureau and the collective CANADA to help achieve that.
In year two we took “It’s Maxximizing” to the next level with Caviar and Los Perez.
Brief: Make it funny.
Easy. Call O-Positive, get Kenny Herzog on board and make some hilarious spots.
Yes, I worked with him…
I have stories, lots of stories.
But I have also signed NDAs, lots of NDAs.
This is the first spot that I (co) directed.
William Fox-Pitt is considered the Michael Jordan of equestrian sports. So, does that make me the Martin Scorsese of low budget content?